Senior Product Manager · Freight Tech & Hospitality SaaS

Building products where the rule book hasn't been written yet

From launching a B2B2C marketing platform in hospitality SaaS, to taking a struggling MVP and growing it into an internationally shipped enterprise mobile app integrated with 5 global TMS platforms — I thrive solving complex problems at the edge of what's possible.

See my work → Get in touch
46%
Product adoption growth in 3 months
120%
Feature adoption growth
5
Global TMS integrations shipped
$1.8M
Projected year-one revenue from platform launch
01

Selected case studies

Freight Tech · Enterprise Mobile · Envase → WiseTech Global

Taking a struggling MVP to an internationally shipped driver app across 5 TMS platforms

When I joined, the mobile driver app was an underperforming MVP with low adoption, no real usage data, and a fragmented integration story. I rebuilt the product foundation: defined personas for both drivers and the fleets paying for them, launched Pendo to get real usage signal, shipped a full UI redesign, and expanded to Australia after running a product-market fit analysis. The product is now integrated with 5 global TMS platforms and used daily by thousands of drivers.

Envase Mobile work order list showing in-progress and queued orders with stop details

Prototype screens used for user validation — built with design before production development began

Figma prototype showing splash, login, home, and detail screens used for user feedback and A/B testing

Figma prototype vibe-coded with design — used to run user feedback sessions and A/B test a new workflow before any production code was written

How I work Rather than speccing features into a backlog and waiting for dev cycles, I vibe coded this prototype with design in days — putting a working, tappable flow in front of real users to validate the workflow before a single line of production code was written. Feedback from those sessions directly shaped what shipped.
46%
Adoption growth (3 months)
14%
App usage growth
120%
Feature adoption growth
0→1 rebuild Enterprise mobile iOS & Android TMS integration International expansion Rapid prototyping Pendo

Freight Tech · Platform Strategy · WiseTech Global

Building the competitive moat: polygon geofencing, On-Duty toggle, multi-TMS connection, and low-signal queuing

Rather than chasing feature parity, I focused the roadmap on building durable competitive advantages that competitors couldn't easily replicate. Polygon geofencing (accuracy-first location tracking), multi-TMS connectivity (one driver, many carriers), and offline-first low-signal queuing became the product's core differentiation — and the basis for the platform's enterprise positioning and driver retention story.

Industry first — On-Duty toggle The single biggest concern drivers have with any mobile app is being tracked when they're off the clock. No other app on the market addressed this — until On-Duty. The feature gives drivers full control over when they share their location with dispatch, while ensuring dispatch always has the transparency they need: the toggle must be on to action a load. Off duty, drivers aren't tracked. On duty, dispatch has visibility. It's a simple idea with a profound impact — reducing the friction and mistrust that has historically defined the driver-dispatch relationship, and making driver retention a real commercial conversation with enterprise customers.
Envase Mobile work order detail screen showing stop statuses, shipment references, documents and arrive button

Prototype screen showing work order detail view — stop status, document management, and driver actions used to validate the workflow with users

80%
Faster customer invoicing
80%
Reduction in dispatch calls
~70%
Drivers say app improves job
Competitive strategy Geofencing On-Duty toggle Offline-first Driver retention Enterprise positioning

Hospitality Tech · B2B2C · Menufy by HungerRush

Launching a fully automated marketing platform projected to drive $1.8M in year-one revenue

Independent restaurants had no easy way to re-engage first-time online customers. I led the 0→1 build of Habit Booster — an automated multi-channel marketing engine that triggered MMS, email, and SMS sequences after a customer's first online order. Projected to add $1.8M to company revenue in year one and lift client restaurant sales 15–20%.

$1.8M
Projected year-one revenue
15–20%
Client sales lift (projected)
60%
Onboarding time reduction
0→1 B2B2C Marketing automation A/B testing Multi-channel

AI · Agentic Workflows · Cross-team Impact

Building a multi-agent AI system to automate product discovery — then rolling it out company-wide

Discovery was manual and slow: pulling user feedback from Zendesk, monitoring competitors, reading industry reports — all done by hand. I designed and built a multi-agent AI workflow where specialized agents run autonomously to surface insights from feedback, competitor signals, and industry data, then synthesize them into design inputs. After validating it on my own team, I rolled it out to other PMs across the org.

PM process diagram showing agentic AI workflow with research, synthesis, HLD, PAVE, and release notes pipeline

Agentic workflow: automated research → synthesis → HLD → release notes pipeline

Auto-
Weekly research, human-guided
Multi-team
Rolled out across product org
End-to-end
Research to release notes pipeline
Agentic AI Multi-agent systems Vibe coding Continuous discovery Org-wide impact

Customer voice — Envase Mobile

"I love the paperless approach, helps me do my job more efficient."

Driver · Intermodal Carrier

"Time to invoice to the customer has been cut by 80%. Faster doc upload. Less admin cost on manually updating docs."

Sr. Director of Operations · Intermodal Carrier

02

Metrics & impact

46%
Product adoption growth in 3 months — through product-led growth and activation work across mobile, onboarding, and cross-product integrations
120%
Feature adoption growth — shipping capabilities that made driver retention a real conversation with enterprise customers
80%
Faster customer invoicing across carrier base — a top-cited outcome by operations leaders
$1.8M
Projected year-one revenue from Habit Booster marketing platform launch at HungerRush
60%
Reduction in onboarding time — via internal dashboards and tooling built at Menufy
2×
Customer satisfaction scores doubled after cross-department product training and support improvements
03

About & experience

I'm a product manager with 5 years building in markets where the playbook doesn't exist yet. My career spans freight tech (Envase, acquired by WiseTech Global), hospitality SaaS (Menufy by HungerRush), and a decade of professional experience that includes four years founding and directing a global education program in Buenos Aires — which is less of a detour than it sounds.

Teaching is where I learned the skills that make me effective as a PM. Designing curriculum for neurodiverse learners taught me that clarity is a design problem — that how you structure information changes whether people can act on it. Running a school-wide technology program from scratch taught me how to get buy-in from skeptical stakeholders, onboard people who resist change, and measure whether something actually landed. Whole-brain, curiosity-driven pedagogy and continuous product discovery are closer cousins than most people expect.

At Envase I took an underperforming MVP and turned it into an internationally shipped enterprise mobile app, integrating with 5 global TMS platforms and expanding to Australia. At HungerRush I built a fully automated marketing platform from 0→1 projected to drive $1.8M in year-one revenue. Today I manage associate product managers and coach new PMs entering the field — bringing the same facilitation and mentorship instincts I developed in the classroom.

I'm strongest when the problem is ambiguous, the users are people others have written off as "hard to reach," and the team needs someone who can translate between engineers, executives, and the field. My domain experience is in freight, logistics, and hospitality tech — but I thrive in new industries precisely because I don't assume I know the answer before I've done the discovery. Looking to step into a Senior PM or product leadership role where that range is an asset.

2023 – Present
Product Manager, Mobile Driver Apps
Envase → WiseTech Global · Remote
  • Took MVP to internationally shipped app across 5 TMS platforms
  • Launched in Australia after full PMF analysis
  • Grew adoption 46% and usage 14% in 3 months
  • Built multi-agent AI discovery workflow; rolled out to other teams
  • Led Pendo implementation for first real usage and satisfaction data
2022 – 2023
Associate Product Manager
Envase · Remote
  • Promoted to PM within ~1 year of joining as APM
  • Built cross-product integrations with in-house SaaS tools
  • Set up internal and external feedback loops from scratch
2021 – 2022
Associate Product Manager
Menufy by HungerRush · Overland Park, KS
  • Launched Habit Booster — automated marketing platform from 0→1
  • Built internal tools that cut onboarding time 60%
  • Doubled customer satisfaction scores via cross-dept training
2020 – 2021
Digital Marketing & SEO Specialist
Menufy by HungerRush · Kansas City, KS
  • Managed Google Business listings and SEO for restaurant clients nationwide
  • Competitive research that fed directly into APM product thinking
2016 – 2020
4th Grade Teacher & Global Education Program Director
Newland College · Buenos Aires, Argentina
  • Teacher of the Year 2019
  • Founded and directed a global education program; developed curriculum aligned with international inclusive education standards
  • Led technology-in-education initiative that introduced modern tech into every classroom school-wide
  • Designed inclusive, neurodiverse-first lessons — adapting materials to individual learning needs
  • Built whole-brain, curiosity-driven learning systems centered on discovery, critical thinking, and collaborative problem solving
  • Used hands-on activities, role play, and simulations to drive engagement and retention across diverse learners

Tools & platforms

Hands-on experience across the full product stack

Led implementation & owned

→

Pendo

Led full implementation from scratch — first real product usage and satisfaction data the team ever had

→

Monday.com

Owned and drove adoption across the product org — roadmap planning, sprint tracking, and cross-team visibility

Hands-on & collaborative

Claude & Claude Code Figma Figma Make FigJam GitHub Spark Zendesk GitHub

An unconventional edge

Teaching as product leadership training

Inclusive design

Designing for neurodiverse learners taught me that clarity is a design problem — and that the hardest users to reach reveal the most about a product's gaps. I apply the same lens to every persona I build for.

Strategic problem solving

Teaching under-resourced environments with varied learners is a masterclass in constraints-based thinking. You can't brute-force your way through — you solve strategically, creatively, and with whatever you actually have.

Facilitating group work

Running collaborative, student-led inquiry with 25 kids who all have different needs is not unlike running cross-functional discovery with a room full of opinionated stakeholders. The facilitation muscle transfers directly.

Change management & adoption

Getting skeptical stakeholders to adopt new technology — and sustaining it — is exactly what enterprise rollouts require. I did it first with teachers, parents, and school leadership before I ever did it in product.

Discovery mindset

Whole-brain, curiosity-driven pedagogy and continuous product discovery run on the same principles: open-ended questions, iterative feedback loops, and meeting people exactly where they are. I bring this into how I coach the APMs I manage today.

Core PM
  • Product strategy & roadmap planning
  • 0→1 product development
  • Product-market fit analysis
  • Agile / Scrum / Kanban
  • User research & continuous discovery
  • OKRs, KPIs & data-driven decisions
  • Go-to-market & international launches
Domain expertise
  • Enterprise mobile (iOS & Android)
  • B2B / B2B2C SaaS
  • Freight & logistics tech
  • TMS integration (5 platforms)
  • Hospitality tech
  • Driver experience & retention
  • Marketing automation
  • Education tech & curriculum design
AI, tools & methods
  • Agentic workflow design
  • Multi-agent systems
  • Vibe coding & rapid prototyping
  • UX/UI collaboration
  • Pendo · Monday.com · Zendesk
  • Managing & coaching APMs
  • Stakeholder & executive comms
  • Cross-functional leadership
04

Get in touch

Looking for a Senior PM or leadership role

I'm actively exploring Senior PM and product leadership opportunities — including Head of Product or Director-level roles where I can own a product area, grow a team, and shape how the org thinks about product. I currently manage associate PMs and coach new product managers, and I'm ready to do more of that at scale.

My background is in freight, logistics, and hospitality tech — but I'm genuinely open to new industries. I learn domains fast and I don't assume I know the answer before I've done the discovery. That said, I'm especially drawn to companies building in spaces I care about deeply as a user: reading and book discovery, mission-driven NGOs and social impact orgs, and consumer products in wine, beverages, or plant and garden culture. If you're building something in that world, I'd love to talk.

Based in Olathe, KS · Open to remote

Spaces I'd love to build in

Books & reading

Reading apps, book discovery platforms, digital libraries — I'm a heavy reader and have strong intuitions about what these products get wrong for their most engaged users.

Drinks & hospitality

Consumer and B2B products in wine, beverages, and hospitality — areas where I show up as a genuine, opinionated user who understands the industry and the community around it.

Community & social impact

Mission-driven organizations and community-focused products — where product decisions carry real human weight and values alignment matters as much as commercial outcomes.

Sustainability & nature

Products and platforms in sustainability, environmental tech, and nature — spaces where I bring genuine personal interest and a user's perspective to the discovery process.

chloe.helling92@gmail.com → linkedin.com/in/chloehelling → 913-558-3771 →